Jennifer Aaker

Jennifer Aaker is a renowned behavioral psychologist, author, and speaker, currently serving as the General Atlantic Professor at the Stanford Graduate School of Business. Known for her research on time, money, and happiness, she has become a leading voice in the field of consumer psychology and marketing. Aaker's work delves into how humans assign meaning to their lives, and how this affects their choices and actions. As an author, she has co-written the book "The Dragonfly Effect," which explores the influence of social media in driving social change. Her latest book, "Humor, Seriously," co-authored with Naomi Bagdonas, delves into the power of humor in transforming our lives and work. Both books have been highly acclaimed, further cementing Aaker's reputation as a thought leader. As a speaker, Jennifer Aaker is known for her engaging and insightful presentations. She effortlessly blends academic research with real-world examples, making complex concepts accessible and relatable to her audience. Her speeches often focus on the intersection of business, psychology, and culture, offering unique perspectives on how to create meaningful impact and foster positive change. Aaker's influence extends beyond academia and the business world. Her TED Talk on what makes life meaningful has been viewed by millions, and she has been recognized by the Thinkers50 as a leader in the field of management thinking. With her ability to articulate complex ideas in a relatable and compelling manner, Jennifer Aaker continues to inspire and inform audiences around the world.

Jennifer Aaker is a renowned psychologist, author, and Stanford University professor, widely recognized for her research on time, money, and happiness.