Jonah Berger

Jonah Berger is a highly esteemed marketing professor, bestselling author, and influential speaker known for his expertise in social influence and consumer behavior. He is a faculty member at the Wharton School of the University of Pennsylvania, where he has been recognized for his exceptional teaching and pioneering research. Berger's work primarily focuses on how ideas spread, social influence, and how social dynamics drive behavior change. Berger is the author of multiple bestselling books, including "Contagious: How to Build Word of Mouth in the Digital Age" and "Invisible Influence: The Hidden Forces that Shape Behavior". These books, combined with his numerous articles published in top-tier academic journals, have established him as a leading authority in his field. His insights have been utilized by companies such as Google, Microsoft, and the Gates Foundation, and he has been featured in major media outlets like The New York Times, Wall Street Journal, and Harvard Business Review. As a speaker, Jonah Berger is known for his ability to captivate audiences with his compelling storytelling and clear, engaging presentation style. He combines his academic research with real-world examples to deliver actionable insights, making complex concepts accessible and applicable for his audience. Whether he's addressing a room of business executives or a large conference audience, Berger's presentations always leave attendees with a deeper understanding of the forces that drive human behavior and how they can be harnessed to effect positive change.

Jonah Berger is a renowned marketing professor, author, and speaker, known for his extensive research in social influence and its impact on consumer behavior.