Marcus Collins

Marcus Collins is a renowned marketing scholar, cultural translator, and highly sought-after speaker. He is a Senior Lecturer of Marketing at the Ross School of Business, University of Michigan, and a recipient of the school's Golden Apple Award, an accolade that recognizes his outstanding dedication to his students. His expertise lies in translating complex theories into practical strategies, focusing on how culture and technology impact consumer behavior. Before his academic career, Collins served as the Head of Digital Strategy for Beyoncé and has led social engagements for various global brands, including McDonald's, Google, and Pepsi. His innovative approach to digital marketing has earned him numerous industry accolities, including a Cannes Lions Advertising Festival Cyber Lion award. As a speaker, Marcus Collins combines his academic insights with real-world experience, delivering thought-provoking and insightful presentations. His dynamic speaking style captivates audiences, offering them a fresh perspective on the intersection of culture, digital technology, and marketing. His speeches are not only informative but also inspiring, encouraging listeners to think critically about their marketing strategies and the impact of cultural trends. His unique blend of academic knowledge and industry experience makes him a powerful voice in the field of marketing.

Marcus Collins is a talented singer and songwriter, best known for his runner-up position in the UK's popular television show, The X Factor.